By Derren Joseph
October 24, 2010
I think it was back in 2007 when I was working at Caribbean Airlines that I first heard about plans for a new Jamaica based Low Cost Carrier (LCC). The rumor was that it was born from the experience of Digicel Executives who were island hopping during the 2007 Cricket World Cup. They saw inefficiencies with the existing players and decided to turn this into a business opportunity. A December 7th 2007 article in the Jamaica Gleaner however, dismissed talk that Digicel was an investor but rather a sales partner.
Continue reading Excitement over New Low Cost Carrier