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Brazil's first black television channel

Brazil's first black television channel tackles legacy of 300 years of slavery

With non-white faces a rarity in media and politics, a new station aims to bridge racial divide

"Is it on air? We're on the air!" With the push of a button and these hesitant words, Brazil's first black television channel came into existence yesterday.
TV da Gente, which means "our TV", has been heralded as giant step forward in the country's fight against discrimination, and to mark the broadcast high-ranking politicians, celebrities and civil rights activists gathered at the Casa Verde studio in north Sao Paulo.

"This will turn out to be the most important development ever in terms of communication for black communities all around the world," a veteran American civil rights activist, 72-year-old James Meredith, told the Guardian. "Unlike the United States and South Africa, Brazil established a system of white supremacy without the obvious signs like segregation or apartheid. Until Brazilians start to face up to this reality the legacy of slavery will continue."
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