What is too much to spend on a suit?<\/p>\n
The question weighed on Barry Schwarz as he scanned the racks at Boyds men’s store in Philadelphia, which were laden with $3,000 Brioni suits. “Their prices were just out of the world,” recalls Mr. Schwarz, a professor of psychology at Swarthmore College.<\/p>\n
We’ve all been there: A window display or a recommendation lures us into a store — and we face unexpectedly astronomical price tags. It seems to happen more often these days as many luxury brands — selling everything from $14,000 Ralph Lauren handbags to $899 Bugaboo baby strollers and $6,900 Beefeater barbecue grills — push their top price points higher than they’ve ever gone before. What’s priced below falls into that ever-expanding category: “affordable luxury.” What is too much to spend on a suit? The question weighed on Barry Schwarz as he scanned the racks at Boyds men’s store in Philadelphia, which were laden with $3,000 Brioni suits. “Their prices were just out of the world,” recalls Mr. Schwarz, a professor of psychology at Swarthmore College. We’ve all been there: … Continue reading The Psychology of the $14,000 Handbag<\/span>
\nFull Article : online.wsj.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"